Copywriter – Central London
di Paolo Luzzi
3 Maggio 2011
Copywriter for Knowledge to Action
Job ref: KTA/EN97561/JN1584317
-
- Company
- Knowledge to Action
- Location
- Central London
- Rate
- £35,000 to 40,000 per annum
- Contract
- perm,
- Job posted on
- 28 April 2011
- Job start date
- ASAP
- Closing date
- 26 May 2011
Knowledge to Action is the world’s leading Stock Market and Foreign Exchange trader training company.
Knowledge to Action was established in 2004 by Greg Secker and, since then, more than 77,000 people have participated in its free trading seminars. During the same period, more than 15,000 have graduated from one of Knowledge to Action’s subsequent training courses. In the past four years, Knowledge to Action has grown from 10 employees to more than 100, and in 2009, the company’s turnover topped £9million.
The Role
We are looking for an ideas driven copywriter who is versatile and can walk a mile in many different people’s shoes. You generate ideas, concepts and propositions and roll these out into multi-channel executions and guidelines. You are not just a headline copywriter though; you can turn your hand to writing body copy, press and articles.
Responsibilities:
- Primarily Copywriting for email marketing but also for online environment including site content, banner advertisements, some offsite marketing campaigns. Some involvement with offline advertising and direct marketing initiatives
- Support CRM initiatives with copy intended to persuade and drive readers to an action – direct marketing bias
- Adapt offline materials for online purposes using proper word usage to ensure compliance with anti-spam legislation, and drive key conversion events
- Provide custom copy based on user behavior and customer segments.
- Conduct research as needed for assigned writing projects.
- Collaborate with design, product managers and business owners to determine the conceptual and copy direction of branding and advertising initiatives
Requirements:
- Minimum 5 years experience as either a copywriter in online environments for a consumer or educational brand (Anti-SPAM, SEO/SEM experience a plus)
- Experience with Email marketing, interactive media and direct marketing
- A strong understanding of direct marketing and advertising principles including demonstrated success in copy optimization for key conversion events, actions in email and web.
- Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
If you want to set the tone of voice for one of the fastest growing companies in the UK click the apply button below…
PLEASE NOTE
“If you are going to do something, do it well”, is our motto and we are only interested in receiving applications from candidates who can share our values. So we expect a cover note on all applications…. and we expect it to be done well.
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